InStore Broadcasting Network

InStore Broadcasting Network (also known as IBN) is a retail media provider of narrowcast in-store background music, in-store video content and advertising for delivery within supermarkets and drugstores. InStore Broadcasting Network's music programming is housed locally on a music server at each location, containing the music library and IBN's proprietary scheduling and delivery software. This software enables each server to receive new ads and playlists as often as necessary transferred over the Internet. The playlists dictate what will be played during the following week in that particular store.

Clients

IBN reports that it provides music to over 18,000 retail and grocery stores nationwide. Its largest client base holds nationwide accounts. Included are stores owned by Ahold (including Giant Food Stores, Tops and Martin's), Kroger, Safeway, Supervalu, Meijer, Winn-Dixie and Walgreens.

Competitors

InStore Broadcasting Network directly competes with the following companies:

• Applied Media Technologies Corporation
• Muzak Holdings / DMX Music
• PlayNetwork
• Trusonic

External links

• InStore Broadcasting Network